Google's Ads Advisor Has Arrived. Here's What It Won't Tell You
Google's new AI agent promises to optimise your campaigns. But whose interests does it really serve? We examine the conflict of interest every advertiser should understand.
insight:
The Latest Marketing Knowledge
AI Is Reshaping Digital Marketing Right Now. Here's What We've Seen.
AI has already changed how we build digital marketing tools and serve clients. Here's what a UK eCommerce agency has seen firsthand, and what it means for your business.
eCommerce Metrics & Definitions
We have created this list of definitions as it is amazing how many eCommerce retailers don't understand the nuanced differences in metrics...
The New Era of Performance Max: A Strategic Analysis of Enhanced Reporting and Control
A strategic analysis of the enhanced reporting and control features now available in Performance Max campaigns.
Upskilling Bournemouth: A Deep Dive into Local Collaboration
A deep dive into local collaboration and how Bournemouth businesses are embracing digital transformation together.
Why Google Analytics 4 Fails to Model the Total Value of Ad Campaigns and What to Do About It
Understanding GA4's attribution limitations and what you can do to get a complete picture of campaign performance.
How Google AI Max for Search Campaigns Affects Google Advertising Management
Exploring how Google's AI Max for Search campaigns is changing the landscape of Google Advertising management.
Who are behind the Knowledge?
Carrie (Cazza) Sargent
Senior PPC Manager
Our Senior PPC Manager and SuperMum, brings both expertise and energy to every project. She goes above and beyond to truly understand her clients' businesses.
Ross (Spreadsheet) Miles
Data Specialist / PPC Expert
Over 15 years experience as a self-confessed data nerd, what Ross cannot do with a spreadsheet isn't worth knowing.
Alistair (Al) Williams
Marketing Strategist
Often mistaken for A.I. Al is our marketing strategist, having worked for several global brands. The creator of our digital marketing maturity model.
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