Winning Visibility in AI Search
Google's Universal Cart lets shoppers buy without leaving Search or Gemini. It is live in the US and coming to the UK. Here is the product-data homework to do first.
Six things every UK retailer needs in place so AI shopping tools recommend them: feed, images, reviews, schema, llms.txt and price. A save-and-use checklist.
A controlled study found AI Overviews cut outbound clicks by nearly 40% and pushed zero-click searches to 72%. Here is what the numbers mean for UK retailers.
ChatGPT ads went live in the UK on 6 June 2026. How OpenAI's Ads Manager works, how it differs from Google, and how to test it profitably. Our field guide.
Google announced 10 new features at GML 2026. We checked each one against UK accounts. Four aren't actually live yet - here's the honest status table.
Manual bidding is dead - Google's AI owns every micro-adjustment. The agency value has moved to data engineering: feed, images, reviews, schema. Here's what that means for your eCommerce business.
Google's Universal Cart is coming to the UK. Before you panic about handing Google your customers, read this — the real risk is being invisible, not being in it.
Google's 2026 AI search shift - AI Mode, AI Overviews, Conversational Attributes, Universal Cart and agentic commerce - explained for UK retailers. What's changing, why, and what to do.
We ran a live Google AI Mode test on a client's best-selling product. Top organic and paid rankings - yet invisible. Here's why AI search left them out, and how to fix it.
Google's six Conversational Attributes are live in UK Merchant Centre and most retailers haven't touched them. Here's what they are and how to populate them first.
Most UK retailers have robots.txt but no llms.txt - the file ChatGPT, Claude and Perplexity use to decide which products to recommend. What it is, and how to get it right.
Product, Review and FAQ schema is the unglamorous reason AI keeps recommending your competitor. What each one does, the common mistakes, and how to fix them.
The people behind The Knowledge
Digital Business Manager · Social Media Manager
Our Social Media Manager and SuperMum, brings both expertise and energy to every project. She goes above and beyond to truly understand her clients' businesses, products, and brands—building relationships that often turn into lasting friendships. With Carrie, you don't just get a marketer; you gain a trusted partner dedicated to your success.
Digital Business Manager · Data Analyst
Over 15 years experience as a self-confessed data nerd, what Ross cannot do with a spreadsheet isn't worth knowing. He wins at PPC like a stock market pro and when he's not working he's leveraging his spreadsheet skills for betting and fantasy sports. Yes, more spreadsheets!
Digital Business Manager · Strategist
Often mistaken for A.I. Al is our marketing strategist, having worked for several global brands. The creator of our digital marketing maturity model, he assists our client base with tracking support, tech reviews and developing and evolving their marketing roadmaps.
Don't take our word for it. We'll prove it.
We're offering a review into a specific challenge you have.
We'll research your business and marketing problem, create a bespoke strategy with actionable ideas you can take away.
Let's discuss... No commitment. No worries.
Privacy Policy: We won't (ever) share, use, sell or do anything with this information other than for the purpose of this initial project or reasons you agree to in future.
