The Analyser — See Your Actual Profit, Not Just Your ROAS
119
Intelligence Modules
4
Ad Platforms Connected
180
Day Data Lookback
24/7
Automated Data Sync
Your Dashboards Are Lying To You.
Google Ads tells you your ROAS is 5x. Your accountant tells you margins are shrinking. Both are right. That's the problem.
Standard reporting shows revenue, not profit. It counts conversions at click time, not when money actually arrives. It ignores shipping costs, returns, and the campaigns that look brilliant on paper but bleed money in practice.
The Analyser was built because we got tired of the gap between what dashboards showed and what our clients' bank accounts said. We replaced vanity metrics with the numbers that actually matter: profit per order, breakeven ROAS, and where your next pound of growth will come from.
This isn't another reporting tool. It's performance intelligence built by people who manage real ad spend for real eCommerce businesses, every single day.
Everything You Need. Nothing You Don't.
119 intelligence modules across reporting, analysis, and optimisation. Here are the ones our clients use most.
Profit Analysis
See actual profit per campaign, ad group, and product. Not revenue. Not ROAS. Real margin after costs.
Breakeven Tracking
Know exactly where profitable growth ends and wasteful spend begins. Updated daily.
DMMM Framework
Our six-stage Digital Marketing Maturity Model maps exactly where you are and what to do next.
Holiday Insights
Year-on-year comparison for Black Friday, Christmas, Easter, and every peak trading period.
Weather Correlation
See how temperature and rainfall affect your sales. Plan campaigns around weather, not guesswork.
Multi-Channel Reporting
Google Ads, Microsoft Ads, and Meta Ads in one view. Consent-rate adjusted for accuracy.
Client Portal
Branded login for your team. Explore dashboards independently, share insights, and track progress.
Brand & Category Targets
Set Cost of Sale targets by brand and category. Track performance against what actually matters to your business.
Product Performance
SKU-level analysis with profit contribution. Identify winners, cut losers, and optimise your catalogue.
Trend Analysis
180-day performance trends with conversion-time attribution. See the real picture, not the click-time distortion.
See What Your Campaigns Actually Make.
Every module was built to answer a real question our clients asked. "What's my actual profit after returns?" "Where does profitable growth stop?" "How does the weather affect my sales?"
119 modules. Zero vanity metrics. One platform that tells you the truth.
How It Works
Connect
We securely connect your Google Ads, Microsoft Ads, Meta, and GA4 accounts via OAuth. Your data, your control.
Sync
Automated Cloud Functions pull your data into our BigQuery warehouse daily. 180-day lookback from day one.
Analyse
119 modules transform raw data into profit analysis, breakeven tracking, and actionable intelligence.
Grow
Make decisions based on profit, not vanity metrics. Know exactly where your next pound of growth will come from.
See Every Query, Every Structure, In One View.
Keyword analysis with an interactive tree view of your campaign structure, ad groups, and individual keywords — filtered by quality score so you focus on what needs attention.
The same conversion-time attribution runs underneath every view, so what you act on is the real picture, not the click-time distortion.
Built By Practitioners. Not Software Vendors.
Your Data Stays Yours
Secure OAuth connections. Your data in a dedicated BigQuery warehouse. No third-party sharing. Full GDPR compliance.
Built For eCommerce
Not a generic dashboard repurposed for retail. Every module was built solving real problems for real eCommerce businesses.
Profit-First Philosophy
We measure what matters: actual profit, breakeven points, and growth capacity. Because revenue without margin is just expensive vanity.
Choose Your Subscription.
Profit-first performance intelligence, billed monthly. Cancel anytime. All tiers include automated daily data sync and 180-day attribution.
Insight
Essential Google Ads reporting
- Google Ads reporting dashboard
- Core KPI tracking (CPC, CTR, CPA, CoS)
- Campaign performance breakdown
- Daily automated data sync
- 180-day conversion-time attribution
- Trend analysis
- Monthly performance summary
- Client portal with custom reports
- PDF / CSV downloads of the data
Growth
Profit intelligence for serious eCommerce
- Everything in Insight
- Profit & breakeven analysis
- Holiday insights with YoY comparison
- Weather correlation analysis
- Brand & category target tracking
- Microsoft Ads integration
Performance
Full multi-channel intelligence
- Everything in Growth
- Meta Ads integration
- Consent-rate adjusted metrics
- Product-level performance
Custom
Extensive customisation. Bespoke per client.
- Everything in Performance
- Bespoke module development
- Custom data source integrations
- White-label client portal
- Dedicated onboarding consultant
- Tailored reporting cadence
- SLA-backed support
- Quarterly strategy reviews
Compare Plans
| Feature | Insight | Growth | Performance |
|---|---|---|---|
| Google Ads Reporting | ✓ | ✓ | ✓ |
| 180-Day Attribution | ✓ | ✓ | ✓ |
| Trend Analysis | ✓ | ✓ | ✓ |
| Client Portal with Custom Reports | ✓ | ✓ | ✓ |
| PDF / CSV Downloads | ✓ | ✓ | ✓ |
| Profit & Breakeven Analysis | — | ✓ | ✓ |
| Holiday Insights (YoY) | — | ✓ | ✓ |
| Weather Correlation | — | ✓ | ✓ |
| Brand & Category Targets | — | ✓ | ✓ |
| Microsoft Ads | — | ✓ | ✓ |
| Meta Ads | — | — | ✓ |
| Consent-Rate Adjusted Metrics | — | — | ✓ |
| Product-Level Performance | — | — | ✓ |
How The Analyser uses your Google data
The Analyser requests access to the following Google APIs to provide performance intelligence for Coffee Marketing Digital's UK eCommerce clients. All access is read-only. Data is stored in BigQuery (europe-west2) for 180 days, is never shared with third parties, sold, or used for advertising profiling, and the connection can be revoked at any time.
Google Ads — auth/adwords
We read campaign, ad group, keyword, search term, asset, product, Performance Max and cross-sell performance data daily from your Google Ads account so that the Analyser dashboard can show actual profit per campaign, breakeven points, and growth opportunities. No write operations — The Analyser never changes settings, budgets, bids or creative in your Google Ads account.
Google Analytics 4 — auth/analytics.readonly
When you connect your GA4 property via the Analyser UI, we read channel performance, key events, and audience data so that revenue can be attributed across paid and organic alongside your Google Ads data. Read-only — no GA4 configuration changes. You revoke access in the Analyser UI or via your Google Account permissions.
Google Merchant Centre — auth/content
When you connect your Google Merchant Centre account, we read product feed metadata — product IDs, titles, custom labels, and feed issues — so we can reconcile feed health with paid-media performance for Shopping and Performance Max campaigns. No write operations against the feed.
Google BigQuery — auth/bigquery.readonly + auth/cloud-platform.read-only
Optional. If you choose to connect your own BigQuery project, the Analyser runs read-only SELECT queries against the datasets you specify so we can join your first-party event data with Google Ads and GA4 for unified attribution. Results are rendered in the Analyser UI and not copied into our own BigQuery. cloud-platform.read-only is used only to enumerate the BigQuery projects available to your account during connection setup.
Privacy & revocation
Full data-handling details are in our Privacy & Cookie Policy. You can revoke any Google API connection at any time via the Analyser UI (Clients → your account → Settings → relevant connection → Disconnect) or via myaccount.google.com/permissions.
Frequently Asked Questions
What data sources does The Analyser connect to?
The Analyser connects to Google Ads, Microsoft Ads, Meta Ads, and Google Analytics 4. Data is synced automatically via secure Cloud Functions into our BigQuery data warehouse. All connections use OAuth, so your credentials are never stored by us.
How is this different from Google Ads reporting?
Google Ads shows you clicks, conversions, and ROAS. The Analyser shows you actual profit, breakeven points, and where your next pound of growth will come from. We use conversion-time attribution with a 180-day lookback for data fidelity that standard dashboards cannot match.
Can my team access the dashboards directly?
Yes. Every plan includes a client portal where your team can log in and explore your custom reports independently, anytime. No need to wait for a report to be sent.
What is the DMMM framework?
The Digital Marketing Maturity Model is our six-stage progression framework that tracks where your advertising capability sits today and maps the specific steps to reach the next level. It turns abstract "improvement" into measurable objectives with clear milestones.
How long does setup take?
Once you connect your accounts, our automated pipelines begin syncing data immediately. You'll have 180 days of historical data within 24 hours. Full dashboards are configured and ready within 48 hours of onboarding.
Is my data secure?
Absolutely. Your data is stored in a dedicated Google BigQuery warehouse with enterprise-grade security. We use OAuth for all connections (your passwords are never shared with us), and all data processing is fully GDPR compliant. We never share your data with third parties.
Can I switch plans later?
Yes. You can upgrade or downgrade your plan at any time. When upgrading, new features are available immediately. Your existing data and configuration are always preserved.
Do I need to be a Coffee Marketing client to use The Analyser?
The Analyser is available as a standalone subscription. You don't need to use our account management services. However, clients who combine The Analyser with our managed PPC services see the best results, because we optimise campaigns directly from the insights the platform provides.
Ready To See What Your Ads Actually Make?
Start with any plan, cancel anytime. Your data is live in 24 hours. No obligation. No sales pitch. Just profit intelligence.
