What actually makes a website load fast, and why Google and customers both care
Website speed quietly costs you customers, ranking and AI visibility. Here is what actually makes a site fast, in plain English, and how to test yours.
Technical
Technical Marketing Implementation
llms.txt explained: why ChatGPT, Claude and Perplexity matter as much as Google now
Most UK retailers have robots.txt but no llms.txt - the file ChatGPT, Claude and Perplexity use to decide which products to recommend. What it is, and how to get it right.
Product, Review and FAQ schema: the unsexy reason AI keeps recommending your competitor
Product, Review and FAQ schema is the unglamorous reason AI keeps recommending your competitor. What each one does, the common mistakes, and how to fix them.
Meet the Team
The people behind The Knowledge
CARRIE (CAZZA) SARGENT
Digital Business Manager · Social Media Manager
Our Social Media Manager and SuperMum, brings both expertise and energy to every project. She goes above and beyond to truly understand her clients' businesses, products, and brands—building relationships that often turn into lasting friendships. With Carrie, you don't just get a marketer; you gain a trusted partner dedicated to your success.
ROSS (SPREADSHEET) MILES
Digital Business Manager · Data Analyst
Over 15 years experience as a self-confessed data nerd, what Ross cannot do with a spreadsheet isn't worth knowing. He wins at PPC like a stock market pro and when he's not working he's leveraging his spreadsheet skills for betting and fantasy sports. Yes, more spreadsheets!
ALISTAIR (AL) WILLIAMS
Digital Business Manager · Strategist
Often mistaken for A.I. Al is our marketing strategist, having worked for several global brands. The creator of our digital marketing maturity model, he assists our client base with tracking support, tech reviews and developing and evolving their marketing roadmaps.
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