eCommerce

Google Conversational Attributes: A UK Retailer's Head Start

Six new Merchant Centre feed fields, generally available in the UK now, built specifically for AI Mode discovery. Audit checklist by catalogue size.

Beyond ROAS: How Our Spend vs. Efficiency Framework Unlocks Hidden eCommerce Profit

ROAS hides where ad budgets are quietly burning. Discover how saturation analysis identifies channel ceilings and reallocates spend for real eCommerce profit.

eCommerce Metrics & Definitions

We have created this list of definitions as it is amazing how many eCommerce retailers don't understand the nuanced differences in metrics...

Why Google Analytics 4 Fails to Model the Total Value of Ad Campaigns and What to Do About It

Understanding GA4's attribution limitations and what you can do to get a complete picture of campaign performance.