Revenue looked great. Profit told a different story. What we see most often in online accounts.
Revenue and ROAS can look healthy while profit quietly leaks away through the feed, returns and a broken funnel step. Here is the pattern, and the fix.
eCommerce
eCommerce Marketing Insights
Shopify Campaign Autopilot: What UK Retailers Should Know
Shopify Campaign Autopilot runs your Meta, Shop and email marketing with AI. What we know so far, the UK gaps, and where to be cautious. Updated regularly.
Outgrowing Etsy and TikTok Shop: when to start your own website (and how to run both)
Etsy and TikTok Shop are great places to start, but you rent the audience and give away margin. Here is when to launch your own site, and how to run both.
Competitor Price Monitoring for AI Shopping Recommendations
AI shopping agents compare prices before they recommend. Why daily competitor price monitoring now decides your visibility and sales. See our Price Monitor.
Google's Universal Cart: what it means, what it doesn't, and the stay-or-go question every UK retailer faces
Google's Universal Cart is coming to the UK. Before you panic about handing Google your customers, read this — the real risk is being invisible, not being in it.
Conversational Attributes are live in the UK - and most retailers have done nothing
Google's six Conversational Attributes are live in UK Merchant Centre and most retailers haven't touched them. Here's what they are and how to populate them first.
Beyond ROAS: How Our Spend vs. Efficiency Framework Unlocks Hidden eCommerce Profit
ROAS hides where ad budgets are quietly burning. Discover how Coffee Marketing's Spend vs. Efficiency Framework identifies channel saturation and reallocates spend for real eCommerce profit.
eCommerce Metrics & Definitions
eCommerce Metrics & Definitions - A comprehensive glossary of digital marketing and eCommerce metrics for retailers and advertisers.
Why Google Analytics 4 Fails to Model the Total Value of Ad Campaigns and What to Do About It
Why Google Analytics 4 Fails to Model the Total Value of Ad Campaigns and What to Do About It - Understanding GA4's attribution limitations for eCommerce.
Meet the Team
The people behind The Knowledge
CARRIE (CAZZA) SARGENT
Digital Business Manager · Social Media Manager
Our Social Media Manager and SuperMum, brings both expertise and energy to every project. She goes above and beyond to truly understand her clients' businesses, products, and brands—building relationships that often turn into lasting friendships. With Carrie, you don't just get a marketer; you gain a trusted partner dedicated to your success.
ROSS (SPREADSHEET) MILES
Digital Business Manager · Data Analyst
Over 15 years experience as a self-confessed data nerd, what Ross cannot do with a spreadsheet isn't worth knowing. He wins at PPC like a stock market pro and when he's not working he's leveraging his spreadsheet skills for betting and fantasy sports. Yes, more spreadsheets!
ALISTAIR (AL) WILLIAMS
Digital Business Manager · Strategist
Often mistaken for A.I. Al is our marketing strategist, having worked for several global brands. The creator of our digital marketing maturity model, he assists our client base with tracking support, tech reviews and developing and evolving their marketing roadmaps.
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