Google AI Max for Search: The UK eCommerce Reality Check
Google AI Max turns on by default and auto-migrates from 1 September 2026. We audited 24 UK eCommerce Search campaigns - see what we found and what to do now.
PPC Advertising
Pay-Per-Click Advertising Insights
Black Friday 2026: the prep your Google Ads account needs by August (not October).
The retailers who win Black Friday do the work in summer. Here is the Google Ads and AI-readiness prep to have done by August, not October.
ChatGPT Ads Have Landed in the UK: What Advertisers Need to Know
ChatGPT ads went live in the UK on 6 June 2026. How OpenAI's Ads Manager works, how it differs from Google, and how to test it profitably. Our field guide.
Manual bidding is dead. Here’s what your agency should be doing instead.
Manual bidding is dead - Google's AI owns every micro-adjustment. The agency value has moved to data engineering: feed, images, reviews, schema. Here's what that means for your eCommerce business.
Meta Ads Reloaded: How Cutting 50% of Wasteful Spend Doubled eCommerce Profit
A practical Meta Ads audit framework for UK eCommerce. How to identify saturated creatives, cut 50% of wasteful spend, and let your winners scale. Profit-first, not volume-first.
Google's Ads Advisor Has Arrived. Here's What It Won't Tell You
Google's new Ads Advisor AI promises to optimise your campaigns. But whose interests does it really serve? We examine the risks every advertiser should know.
The New Era of Performance Max: A Strategic Analysis of Enhanced Reporting and Control
The New Era of Performance Max: A Strategic Analysis of Enhanced Reporting and Control. A comprehensive look at Google's latest PMax updates.
Meet the Team
The people behind The Knowledge
CARRIE (CAZZA) SARGENT
Digital Business Manager · Social Media Manager
Our Social Media Manager and SuperMum, brings both expertise and energy to every project. She goes above and beyond to truly understand her clients' businesses, products, and brands—building relationships that often turn into lasting friendships. With Carrie, you don't just get a marketer; you gain a trusted partner dedicated to your success.
ROSS (SPREADSHEET) MILES
Digital Business Manager · Data Analyst
Over 15 years experience as a self-confessed data nerd, what Ross cannot do with a spreadsheet isn't worth knowing. He wins at PPC like a stock market pro and when he's not working he's leveraging his spreadsheet skills for betting and fantasy sports. Yes, more spreadsheets!
ALISTAIR (AL) WILLIAMS
Digital Business Manager · Strategist
Often mistaken for A.I. Al is our marketing strategist, having worked for several global brands. The creator of our digital marketing maturity model, he assists our client base with tracking support, tech reviews and developing and evolving their marketing roadmaps.
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