For UK sellers on Etsy, eBay, Amazon and TikTok Shop
You’ve built a business on a platform someone else owns.
Improve your margins and take control of your business with a Shopify store you manage — no marketplace commission on the sales you bring in yourself. We explain how in detail with our comprehensive free e-book, so you can take your business to the next level.
You already know how this feels.
It can end overnight
Years of five-star feedback, then a suspension for a rule nobody names. Same story on every platform: shop gone, money held for months, nobody to appeal to.
You pay to be seen on a shelf you already rent
One click on an advert opens a 30-day window, and sales inside it get charged whether the advert won them or not — a repeat buyer, or a custom order that came straight to you.
The money is yours later, not now
You bought the materials, made the thing and posted it. The payout still moves on their schedule — weeks after delivery, longer if a hold lands, and no way to hurry it.
You are running three shops now
Same stock, listed three times over — three listing systems, three fee stacks, three payout dates, and nothing joining them up. No single place that is actually yours. Nobody set out to run three businesses; it accumulated one platform at a time.
Every fee comes out of your margin.
A cut that sounds small against the sale price is a much bigger share of what the order actually earned you.
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Charged on the whole order
Commission is worked out on the full order, including the postage your customer paid, not on the profit you made from it.
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Charged on customers you found
Your Instagram, a repeat buyer, a card in the parcel. The marketplace found nobody there, and still took its cut.
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Kept on a shop of your own
You still pay a plan and a card fee, at rates you can see. What stops is the commission on sales you brought in yourself. Work out yours in the calculator below.
Calculate the value of owning your store
Once you are locked into a marketplace ecosystem you are at the mercy of various fees for everything you do. Sure, it gives you access to a buyers’ market — but is it worth it financially? Find out with our platform sellers calculator.
| Where it sells | They take | You keep | Share of your profit |
|---|
This compares fees, not outcomes. It leaves out the one-off build and your own time.
Rates read from each platform's own published fee pages and checked on the dates recorded in our research. Amazon and Etsy both quote their fees excluding VAT; whether that 20% is added above follows the VAT-registration answer you gave. TikTok Shop's 9% already includes it. eBay private-seller selling is free with three exceptions. See what a shop of your own costs.
From Marketplace to Your Own Shop
Our marketplace sellers’ migration guide will give you the full roadmap to setting up your own store, which you own. With lower fees, your own repeat customers, your own unique brand. It breaks down all the stages from setup to technical implementations of applications and extensions, functionality, and everything you need to build your own store, including what it costs, so you will be completely clear on creating your own online store.
Plain English, written for people who make and sell things.
What a shop of your own fixes.
Four things change the day you have somewhere of your own.
Fixed: nobody can switch it off
An asset you own, not a permission you were granted. No suspension, no appeal queue, no funds held for 190 days while you wait to hear back.
Fixed: the customer is yours
You get the email address. Thank them, tell them what is new, sell to them again — without paying a finder’s fee every time.
Fixed: the costs are ones you agreed to
A plan price you chose and a card rate you can see. Neither changes because a platform had a difficult quarter.
Fixed: the brand they remember is yours
Your name on the door, your packaging, your emails. Every order builds recognition of your shop instead of the marketplace that hosted it.
Your way forward. Better margins. Greater control.
Keep the margin the platforms are taking. Own the customers you found yourself. Stop building on rented ground. A full plan and tasklist, simply put in an e-book made just for you.
Made for free, as helping e-commerce businesses is what we do.
We'll email you a link to confirm your address, then send the e-book. We never sell your details. See our Privacy & Cookie Policy.
Or we can just build it for you.
Your own domain, connected to the marketplaces you already run, so you list once and sell everywhere. Built, tested and handed over live. From £950 one-off, optional care from £59 a month — and you pay Shopify directly, because we never take a cut of your sales.
Don’t want to give your email?
We understand. Rest assured we will only use it to send you the e-book and follow up to see how you are going. We’ll not bombard you with sales emails and certainly will not give it to ANY other party. If you still don’t feel comfortable then you can always read our knowledge base on all things e-commerce, which will still give you pointers, and you can always reach out to us on socials to ask any questions.
