Artificial Intelligence in Marketing
Google's 2026 AI search shift - AI Mode, AI Overviews, Conversational Attributes, Universal Cart and agentic commerce - explained for UK retailers. What's changing, why, and what to do.
We ran a live Google AI Mode test on a client's best-selling product. Top organic and paid rankings - yet invisible. Here's why AI search left them out, and how to fix it.
AI has already changed how we build digital marketing tools and serve clients. Here's what a UK eCommerce agency has seen firsthand, and what it means for your business.
The people behind The Knowledge
Digital Business Manager · Social Media Manager
Our Social Media Manager and SuperMum, brings both expertise and energy to every project. She goes above and beyond to truly understand her clients' businesses, products, and brands—building relationships that often turn into lasting friendships. With Carrie, you don't just get a marketer; you gain a trusted partner dedicated to your success.
Digital Business Manager · Data Analyst
Over 15 years experience as a self-confessed data nerd, what Ross cannot do with a spreadsheet isn't worth knowing. He wins at PPC like a stock market pro and when he's not working he's leveraging his spreadsheet skills for betting and fantasy sports. Yes, more spreadsheets!
Digital Business Manager · Strategist
Often mistaken for A.I. Al is our marketing strategist, having worked for several global brands. The creator of our digital marketing maturity model, he assists our client base with tracking support, tech reviews and developing and evolving their marketing roadmaps.
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