Competitor Price Monitoring · New
Know Every Competitor's Price. Every Morning.
We scrape your competitors' product pages every morning, flag undercuts, price moves, promotions and stock-outs on your SKUs, and show you exactly where you're leaving margin on the table. Built for UK eCommerce. You set it up yourself in minutes.
Daily 06:00 GMT scraping
Every competitor URL you configure, scraped every morning.
UK residential proxies
Real consumer ISP IPs and browser stealth, respectful scrape rates.
Six alert types, every morning
Undercut, price change, promotion, stock-out, position and seller.
Guided self-serve setup
A wizard walks you through it — live in minutes.
Stop Guessing. Start Pricing.
Most UK retailers react to competitor prices once they notice a revenue dip. By then, they've lost weeks of margin. This closes the gap between price change and action to under 24 hours.
Without it: you find out about competitor price drops when revenue dips, weeks later — manual checks on a few products, then back-burnered, with no data on which price changes actually moved sales, and price cuts on products that never needed them.
With Coffee Marketing Price Monitoring: daily alerts when any competitor drops more than 10% on your SKUs, all competitor prices on one dashboard every day, price-change events overlaid with your actual Google Ads sales, and market-position tracking per SKU — so you know when you're cheapest and when you're dearest.
Built for Margin Decisions.
Six features that make this more than a competitor-price dashboard. This tool is designed to change your pricing strategy, not just report on it.
Daily Competitor Scraping
Every morning at 06:00 GMT, we scrape every competitor URL you've configured. UK residential proxies, real Chromium browser, structured-data extraction with selector fallback. Industry-standard success rate: 95%+.
Sales Impact Analysis
Connect Google Ads (rolling out on Watch 300+) to overlay every competitor price change with your daily sales for the same SKU. See exactly how pricing decisions — yours and theirs — moved the needle. No other tool does this.
Instant Alerts
Critical alerts for competitor undercuts, promotions, and stock-outs. Daily email digest summarises what changed overnight. You know about price moves before your revenue does.
Set Up In Minutes
A guided wizard walks you through it: paste your product feed, one-click the products to watch, then add competitor URLs by hand or let GTIN-first auto-suggest find them. When a competitor redesigns their site and extraction breaks, we fix it — you never touch a selector.
Promotion Tracking
Every competitor promotion catalogued — start date, end date, discount %. Build your own pricing calendar around real competitor behaviour, not guesswork.
How It Works.
Four steps from onboarding to margin-defensible pricing decisions.
You tell us your competitors
Add 3-5 strategic competitor domains to your client profile. We suggest them based on SERP data if you're not sure.
We match your SKUs to their pages
For each of your top SKUs, the wizard auto-proposes the matching competitor product URL using GTIN and title similarity. You approve the matches — one click each.
Scrape runs every morning
Stealth browser + UK residential proxy hits each URL once per day. Prices, stock, promotions captured. Data lands in BigQuery by 08:00 GMT.
Dashboard + alerts + decisions
You see the full competitor price matrix and coverage in the Analyser. Alerts hit your inbox. Price decisions are backed by data.
The Differentiator: Price Sensitivity Scoring.
Most price trackers tell you what a competitor charges. This tells you whether your customers actually care. We split each SKU's monitored window into low, mid and high price bands, compare how many units sold in each, and score how far your volume moves when your price does. That score puts every SKU in one of four bands — so you know which products can carry a rise and which need matching. It uses 60 days of your Google Ads conversion data, so it activates once you connect a Google Ads account (rolling out on Watch 300 and above). Where there isn't enough data to be confident, we show the band and withhold the recommendation rather than guess.
Rigid — volume barely follows price
Sales hold steady whether you are cheapest or not, so price is not what wins this product. There is margin sitting on the table: consider testing a 5–10% rise.
Moderate — some response
A price gap moves volume a little, but not sharply. Around ±3% either way is usually safe before you see it in the sales line.
Elastic — volume clearly follows price
Being materially more expensive costs you units. Stay within roughly 5% of the competitors you actually lose to, and treat undercuts as urgent.
Highly elastic — very price-sensitive
A small rise costs disproportionate sales, and a small cut can win them back. Match aggressively, watch daily, and never let an undercut sit unnoticed.
You're In Control.
The Manage view puts your SKUs, competitor URLs, product feed, and alert settings in your hands — add, edit, and one-click auto-suggest competitor URLs whenever you like.
When a competitor redesigns their site, we fix the extraction. When you launch a new product, you add it to monitoring in seconds. Every morning, the day's undercuts, price moves and promotions land on your dashboard.
This isn't a dashboard dumped on you and forgotten. The software does the heavy lifting daily, and we keep the data flowing when competitor sites change.
Simple, Pair-Based Pricing.
One pair = one of your SKUs tracked against one competitor. Typical: 10 SKUs × 5 competitors = 50 pairs. Cancel anytime. No setup fees.
Watch 50
Prove the value on your top-margin products.
- Daily 06:00 GMT competitor scrape
- Full price-monitoring dashboard
- Six alert types: undercut, price change, promotion, stock-out, position, seller
- Market-position tracking (cheapest / most expensive)
- Promotion-pattern detection
- Marketplace seller tracking (Amazon buy-box)
- Unlimited email digest schedules
- CSV export · published daily coverage
- Guided self-serve setup with GTIN auto-suggest
- Typical: 10 SKUs × 5 competitors
Watch 150
The sweet spot for mid-sized UK retailers.
- Everything in Watch 50
- Per-SKU custom alert thresholds
- Priority extraction-break recovery
- Typical: 30 SKUs × 5 competitors
Watch 300
Broader category coverage for serious retailers.
- Everything in Watch 150
- Sales-impact overlay + price-elasticity scoring — connect Google Ads (rolling out)
- Higher scrape priority
- Typical: 60 SKUs × 5 competitors
Watch 600
Full-catalogue coverage for category specialists.
- Everything in Watch 300
- Full-catalogue coverage
- Highest scrape priority
- Typical: 120 SKUs × 5 competitors
We Publish Our Data Quality. Nobody Else Does.
Every price monitoring vendor has coverage gaps — sites redesign, anti-bot layers change, products sell out. The difference is how honestly we talk about it. Only Coffee Marketing publishes its daily data coverage.
95% — Daily coverage target
We publish today, 7-day and 30-day rolling coverage on every dashboard and email, so you always see exactly how close we run to target.
48h — Selector break recovery
Typical time from detecting a broken extractor to restored data. We watch for breaks so you don't get the multi-week silent gaps other tools leave.
0 — Hidden data gaps
Every daily email shows your coverage %. Every dashboard marks failed scrapes. Any SKU missing 3+ days is flagged and investigated — not quietly dropped.
Frequently Asked Questions.
How is this different from Prisync, Price2Spy, or Pricefy?
This is self-serve too — you set it up in a guided wizard in minutes. The difference is what happens after: we keep the extractors working when competitor sites change, and we publish your daily data-coverage so nothing rots silently. Connect a Google Ads account (rolling out) and you also get a sales-impact overlay and price-elasticity scoring on competitor price changes — which pure price-scrapers can't do, because they don't have your sales data.
What is a SKU × competitor pair?
One pair = one of your SKUs tracked against one competitor's product page. If you monitor 10 SKUs across 5 competitors, that's 50 pairs. The Watch 150 tier covers 150 pairs, typically 30 SKUs across 5 competitors. If a competitor doesn't stock one of your SKUs, that pair simply isn't created — you don't pay for non-matches.
How do you avoid getting blocked by Cloudflare and similar?
We use UK residential proxies (real consumer ISP IPs, not datacentre), browser stealth technology via Playwright, and respectful scrape rates — one request per URL per day at a randomised time window. We never bypass authentication or solve CAPTCHAs. We only scrape publicly accessible product pages, which is lawful under UK/EU case law. Success rate is typically 95%+.
Can you handle JavaScript-heavy sites like Shopify, Magento, or custom React storefronts?
Yes. We use a real Chromium browser that renders JavaScript exactly like a customer's browser. Structured data (JSON-LD) is our first extraction method — most modern eCommerce platforms provide it out of the box. CSS selectors and regex fallback handle the rest.
What is the price sensitivity score?
Each monitored SKU is categorised Rigid, Moderate, Elastic, or Highly Elastic based on how your Google Ads sales respond to price changes over the last 60 days. Rigid means sales don't change with price — you can raise prices safely. Highly Elastic means sales crater with any price rise — you must match competitors. Because it uses your Google Ads conversion data, it activates once you connect a Google Ads account (rolling out on Watch 300 and above).
What happens if a competitor's site changes structure and our scraper breaks?
Our scraper uses multi-method extraction. When structured data becomes unavailable, we fall back through microdata, OpenGraph, CSS selectors, and regex. When a site redesigns completely, our monitoring flags the extraction failure within 24 hours and we update the extractors — usually same-day. You see no gaps in your data.
Can I see competitor promotion history?
Yes. Every detected promotion (any "was/now" pricing pattern) is recorded with start date, end date, and discount percentage. This builds over time into a calendar of each competitor's promotional patterns — invaluable for planning your own promos around theirs.
Do I need to subscribe to The Analyser as well?
Price Monitoring needs only your product feed URL to start — the same feed you already use for Google Shopping. That alone gives you daily competitor prices and all six alert types. Connecting a Google Ads account is optional and unlocks the sales-impact overlay and elasticity scoring (rolling out on Watch 300 and above).
Stop Reading Your Revenue. Start Reading Your Competitors'.
Every day you aren't monitoring, margin is leaking. Start with Watch 50 today — prove the value in a month, scale when you're convinced.
Larger catalogue? Talk to us about a custom plan.
Tell us how many SKUs drive your revenue and which competitors move your market. We'll come back with the right Watch tier — or a custom plan if you're beyond Watch 600.
One conversation. A clear plan. No obligation.
Privacy Policy: We won't (ever) share, use, sell or do anything with this information other than for the purpose of this initial project or reasons you agree to in future.
