The Latest Marketing Knowledge
Google's Universal Cart is heading to the UK. The fear is handing over your customers - but Google itself says the brand stays merchant of record either way. The real cost of opting out is being invisible in agentic shopping.
After Google Marketing Live 2026 we checked every announced feature against Google's own pages and live UK accounts. A "live now" list and a "you can switch it on today" list are two different things. Here's the honest version.
Google's AI now controls every bid adjustment. When every account runs the same algorithms, the edge moves upstream - to your feed, images, reviews and schema. Here's what that shift looks like in practice.
Google's 2026 AI search shift - AI Mode, AI Overviews, Conversational Attributes, Universal Cart and agentic commerce - explained for UK retailers. What's changing, why, and what to do about it.
We ran a live Google AI Mode test on a client's best-selling product. Top organic and paid rankings - yet invisible. Here's why AI search left them out, and how to fix it.
Six new Merchant Centre feed fields, generally available in the UK now, built specifically for AI Mode discovery. Audit checklist by catalogue size.
llms.txt is robots.txt for the LLM era. Anthropic, OpenAI and Perplexity check it. Here's what it is and how to build one that works.
Three schema types determine whether AI surfaces can recommend your products. Most retailers are missing at least one.
ROAS hides where ad budgets are quietly burning. Discover how saturation analysis identifies channel ceilings and reallocates spend for real eCommerce profit.
Most Meta accounts are quietly funding their losers. A step-by-step audit framework for UK eCommerce teams to identify saturated creatives and reallocate to the winners.
Google's new AI agent promises to optimise your campaigns. But whose interests does it really serve? We examine the conflict of interest every advertiser should understand.
AI has already changed how we build digital marketing tools and serve clients. Here's what a UK eCommerce agency has seen firsthand, and what it means for your business.
We have created this list of definitions as it is amazing how many eCommerce retailers don't understand the nuanced differences in metrics...
A strategic analysis of the enhanced reporting and control features now available in Performance Max campaigns.
A deep dive into local collaboration and how Bournemouth businesses are embracing digital transformation together.
Understanding GA4's attribution limitations and what you can do to get a complete picture of campaign performance.
Exploring how Google's AI Max for Search campaigns is changing the landscape of Google Advertising management.
Senior PPC Manager
Our Senior PPC Manager and SuperMum, brings both expertise and energy to every project. She goes above and beyond to truly understand her clients' businesses.
Data Specialist / PPC Expert
Over 15 years experience as a self-confessed data nerd, what Ross cannot do with a spreadsheet isn't worth knowing.
Marketing Strategist
Often mistaken for A.I. Al is our marketing strategist, having worked for several global brands. The creator of our digital marketing maturity model.
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