Strategy & Planning
Marketing Planning. A plan you actually run the year off.
A holistic 12-month marketing plan for your business — channels, budget, calendar, KPIs, dependencies, and the tough trade-offs made explicit. Built by a senior strategist with you, not delegated to a junior planner.
Who this is for
A 12-month marketing plan earns its place when the year keeps starting without one — and every decision is a reaction rather than a choice.
Reacting, not planning
Founders and marketing leads who keep starting the year without a real plan and reacting to whatever lands in their inbox.
Scaling brands
Brands at £500k–£10m turnover where marketing decisions now affect headcount, cashflow, and stakeholder reporting.
Tired of jargon
Anyone who's tired of agency ‘strategies’ that are 60 slides of jargon and zero numbers.
Concrete deliverables. No fluff, no slideware.
Every output below is something you keep — a document, a fix, a system, a decision. Nothing is ‘discovery findings’ that vanish at the end of the engagement.
Goals & KPI tree
Top-line revenue and profit targets broken down by channel, by quarter, with the leading indicators that predict whether you'll hit them.
Channel mix & budget allocation
Where every £ of media and effort goes — paid search, paid social, organic, email, content, partnerships — with the rationale for each.
12-month marketing calendar
Month-by-month plan showing peak periods, launches, content drops, sale events, and resource demands. The thing you actually run the year off.
Dependencies & risks
What needs to be true for the plan to work — site changes, integrations, hiring, supplier delivery, ad-spend ramp. The hidden Gantt chart.
Audience & message strategy
Who you're marketing to (priority segments, jobs to be done, objections), what you're saying to each, and how the message changes by stage of the funnel.
Quarterly milestones
Four checkpoints with concrete deliverables, success criteria, and pivot triggers. The plan is opinionated about what success looks like at each stage.
Stakeholder-ready deck
A clean board-room version of the plan that translates marketing into business language. For the people who don't read marketing reports.
Quarterly review session
Four 60-minute review calls across the year, included. We come back to check progress, debate course-corrections, and refresh the next quarter.
What changes in your business.
You walk into the year with a plan that survives contact with reality. Every channel has a budget, every quarter has a milestone, every risk has a mitigation. Decisions get faster because the framework is shared.
When the unexpected happens — and it will — you have a baseline to deviate from rather than reacting from scratch. The plan becomes a tool for saying no to the wrong opportunities.
A clear, predictable process.
Discovery
Two 90-minute sessions. We dig into your business model, margins, current channels, history of what's worked and what hasn't.
Data & competitive review
We pull your performance data, your competitors', and the relevant market intelligence. The plan is built on numbers, not narrative.
Draft plan workshop
Three-hour working session where we present the draft and pressure-test every assumption with you. Plan changes shape in the room.
Final plan + deck
Final plan document and stakeholder deck delivered within 5 working days of the workshop.
Quarterly reviews
Four scheduled review sessions across the year. Adjustments made, milestones reset, lessons captured.
What you actually receive.
The deliverable shape, not real client data. Synthetic numbers and identifiers used throughout.
Every channel has a budget, every quarter has a milestone, and every dependency is named — so the plan is something you run the year off, not a slide deck that gathers dust.
Indicative price. Final quote tailored.
We can't give a single fixed price for every business — what's straightforward for one client is complex for another. The figure below is the floor; your final quote depends on the variables underneath it.
From £1,250 · one-off
A holistic 12-month marketing plan for your business — channels, budget, calendar, KPIs, dependencies, and the tough trade-offs made explicit.
What changes the final price
- Number of channels in scope: single-channel (paid search) is faster than multi-channel (paid + organic + content + email + partnerships).
- Business complexity: single-territory single-product vs multi-region multi-brand.
- Data availability: if your data is messy or scattered, we bake in cleanup time.
- Stakeholder count: a planning session with three stakeholders is faster than one with twelve.
- Existing assets: if you already have a CRM segmentation, brand book, and forecast model, we use them. If not, we build the missing parts.
Maturity stage
Best aligned to all stages of the Digital Marketing Maturity Model.
This is one of our supporting services — designed to close a specific gap in your team or operation. Optional, scoped to fit, and never obligatory. If we don't think you need it yet, we'll tell you.
The questions businesses actually ask.
Why £1,250 when other agencies charge £5,000+?
Because we don't pad with research interviews or generic frameworks. The plan is opinionated, focused on the channels we'll actually run, and informed by what we already know about your sector through the agency's market intelligence.
Do we have to run the plan with you?
No. The plan is yours. You can run it with us, with another agency, or in-house. Many clients use the plan to brief other partners.
How does this compare to your DMMM Roadmap?
The DMMM Roadmap is a six-stage maturity progression — where you are, where you're going. The Marketing Plan is the 12-month operating plan inside whichever stage you're in. Different scope, often run together.
Can you do this for B2B or service businesses?
Yes. Our specialism is eCommerce but the framework adapts to lead-gen and service models. Pricing is unchanged.
What if our priorities change mid-year?
That's what the quarterly reviews are for. The plan is a living document — we'd be doing you a disservice if we treated Q4 like Q1.
Google Partner
Certified across Search, Shopping and Performance Max.
Microsoft Advertising Partner
Deep UET and Microsoft Ads specialism.
UK-based · Bournemouth
A real UK team you can talk to, not an offshore desk.
GDPR & UK ICO compliant
Consent Mode v2 and ICO guidance built into every audit.
Not sure whether a full marketing plan is what you need yet?
Take the free Digital Marketing Maturity assessment and see exactly where planning sits among your priorities — no commitment, results in minutes.
Experience you can trust.
A plan you actually run the year off.
Tell us your channels, your turnover band, and where the year keeps going off-plan. We'll come back with a scope, a fixed price, and an honest read on whether you need the full plan yet.
One conversation. A clear plan. No obligation.
Privacy Policy: We won't (ever) share, use, sell or do anything with this information other than for the purpose of this initial project or reasons you agree to in future.
